What to expect from Amazon Fashion Week Tokyo

From 16 October to 21 October, Tokyo will push forward its momentum in the world of fashion. Massively supported by Amazon, the Fashion Week will build on the influence that a new pioneer labels have developed for Japanese fashion overseas.

Following the footsteps of historical leaders Comme des Garçons and Issey Miyake, the two brands Sacai and Undercover are currently establishing their global authority thanks to collaborations with the most coveted retailers. This past month alone, Sacai was invited to occupy Colette with a pop-up store called Jardin Sacai, which we mentioned here.

Undercover, with a history of creative excellence, is also one of the first picks among luxury streetwear stores, such as Slam Jam, I.T or RSVP Gallery.

The two brands Sacai x Undercover will run a unique joint show on Friday 20 October.

〈sacai〉と〈UNDERCOVER〉2つのグローバルブランドの合同ショーが、10/20東京で実現する。ショーの後には、都内某所でパーティーも実施。さらにAmazon Fashion “AT TOKYO” BRAND STOREと両ブランドの青山直営店で、スぺシャルアイテムを販売予定。ファッションやデザインの世界 で未来に羽ばたく次世代へのメッセージが込められたこのPROJECTの全容を”AT TOKYO” WEBで紹介していきます。 <sacai> and <UNDERCOVER> , a combined show of these two global brands with their unique worldview is going to come true on 10/20 in Tokyo. A party will be held after the show and special items will be on sale at their respective stores in Aoyama and at the BRAND STORE on Amazon Fashion “AT TOKYO” website. We will be introducing full details of this exciting project and its great message to all future generations in the fashion industry at this site. #ATTOKYO #AmazonFWT #amazonfashionjp @amazonfashionjp #sacaiofficial #UNDERCOVER @sacaiofficial

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Other highlights that week will include shows from TAKAHIROMIYASHITA The SoloIst (16 October) and Toga (17 October), both increasingly renowned among savvy buyers such as Haven in Toronto.

The Soloist SS18 Look
The Soloist SS18

Adidas collaboration partner Hyke, who develop super contemporary womenswear approach, will show on 19 October.

Hyke Fall Winter 2017
Hyke FW17

Among emerging labels, one should keep an eye on Dressed Undressed, Discovered and Mikio Sakabe.

Dressed Undressed FW17

Finally, cult and hyperactive Danish designer Henrik Vibskov will also show on 16 October.

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